May 19, 2006

We Few, We Happy Few…  Comments 

Filed under: Rants, Personal, Guest — CTMiller @ 11:28 am — Viewed 61843 times

(Pedant’s Note: This is a guest essay by Chris Miller of Podiobooks.com and several other podcasts. Yes, I’m opening the Pedant up to other contributors. Have something you’d like to share? Drop me a line.)

I have a bad habit of overcommitting myself. No…wait…that’s not quite right. I have a bad habit of committing myself and then mismanaging my time. It’s a character flaw, and one that I’m working to correct. However…one of the inevitable consequences of my time mismanagement is that, sooner or later, I begin to feel as though I am being pecked to death by ducks. Everything piles up, and all I want to do it run and hide until it goes away.

I know what I should do: bear down, shoulder to the grindstone, nose to the wheel…or something like that. Still, when it all feels like the Myth of Sisyphus, I want to slink off to the local Barnes & Noble, buy a coffee, and read graphic novels.

I was starting to feel this way in February of this year. There was work to do on Podiobooks, I had my own solo podcast that was dreadfully late. I was helping Mick Bradley with his two podcasts, and was starting yet another with a friend. All of the activity had shifted from a series of welcome challenges to a collection of large, stinking seabirds hanging around my neck.

I was venting about all of this to a friend, and his question was, “Why don’t you just quit the podcasts?”

I thought about that. I could, of course. Let’s face it, few of us are getting paid to do this. It’s a colossal time-suck at times. It’s endless fiddling with settings, levels, microphones, mixing boards, all to get rid of that low-level hiss that never seems to go away. It’s the late nights, knowing you should be in bed, but you’re just not able to rest until you get the thrice-damned thing edited and posted. Damnable though it may be at 3:30 am, it’s also the coolest thing you’ve recorded to date, and you just can’t wait for people to hear it.

That’s the core of it, isn’t it? The listeners. I remember when I got the first bit of feedback about my podcast. First off, I was stunned that anyone was listening. Secondly, I was thrilled that this individual, a podcaster whom I respected, mentioned me in his show. The clincher was these words, “I’ve been listening to Chris Miller’s Unquiet Desperation. I like it. He’s got some worthwhile things to say.”

Do you recall how you felt when you were told by a fellow podcaster or a listener that they really liked your show, that it meant something to them? Inside your head, weren’t you doing your own personal Sally Field imitation? (You like me! You really like me!)

It’s like a drug, this appreciation thing, and a little goes a long way. As we continue to put out episodes, we all try to hone our craft, shape our message. We try to be a bit more profession, or we try to spice it up, keep it fresh, but still keep our audience. In some arenas, we compete with other podcasts. But at the end of the day, know that people out there like your work it enough to keep a lot of us going.

It is for me, at least. None of the podcasts that I’m on have more than two hundred listeners. I’m fine with that. I’m not the most recognizable name attached to Podiobooks.com, and I’m fine with that, too. What keeps me going is that, at this time in history, any one of us can pick up a microphone, grab a copy of Audacity, and find those like-minded folk that we would never had a chance to reach otherwise. We get meet other podcasters who have the same struggles that we do, the same self-doubting natures, the same need to speak and be heard. It’s massive, it’s global, and it’s just about the coolest thing I have ever witnessed

So, now I sit and work through my endless piles with GTD. I have my lists and my inbox, my folders and my files. I run like a not-quite finely tuned machine because this has become more than a hobby…it’s a connection to something larger than myself. To give up friends that I’ve made doing this is unthinkable. It’s worth the long hours, the days of prep, the answering of listener questions and subscriber feedback. It’s even worth the occassional argument on the email list. We’re doing something revolutionary here…never doubt it. One day, we’ll look back on all of this: we’ll see how media was changed by a bunch of “amateurs” with laptops and and a couple of microphones. We can say that we were there.

If that’s not worth it, I don’t know what is.

April 12, 2006

Charles Hodgson: Building an Audience  Comments 

Filed under: Actually Useful, Business & Marketing, Guest — SFEley @ 3:00 pm — Viewed 15910 times

The following was posted to the Yahoo! list today by Charles Hodgson of Podictionary. I’m reprinting it here with his permission. At two minutes a day, I’ve said many times that Podictionary offers the highest quality-per-minute ratio of any podcast in my subscriptions list.1 Listen to what the man says about his experiences getting the word out on his show. And then subscribe.

Similar writeups from others, BTW, will be more than welcome here. They’ll be trumpeted.


I am offering this up so that other podcasters can evaluate their
own efforts to build audience.

My listenership at www.podictionary.com is in the 3,500 range for each episode. The bulk of these daily (I also have a weekly feed that airs the same material). I just posted episode # 227 and will hit the first anniversary on June 3.

Early on I was lucky enough to get mentioned on several other podcasts. I attribute my biggest early gains to exposure throughwww.thewordnerds.org (thanks guys) and clearly the overlap in subject matter is very important here. I did get some exposure on very large circulation venues but although each of these helped, they never amounted to more than a minor boost (tens to a hundred or so). The exception was a weeklong exposure on iTunes which likely moved me from about 1500 to 2500.

Here is a list of other exposure that has had less impact:

  • Several spots on Adam Curry’s Daily Source Code
  • Featured on Yahoo beta podcast directory within a few weeks of it going up
  • Guest (with podcast mentioned and linked from their website) on the NPR radio program and podcast “A Way With Words” (subject related and major listenership—why didn’t this one work?)
  • Two local newspaper articles (Ottawa Citizen)
  • Interview on local University Radio & weekly rebroadcast of one of my episodes
  • Caller on an Ontario-Canada wide phone in (subject related)
  • Small spot in JANE magazine.
  • Numerous blogs and other podcast mentions (thanks all).

Other measures I have taken are to attend the local writers festival (my podcast is on words) and hand out cards. I have helped both this festival and some local poets begin their own podcast. I also set up a mailing list, thinking that not everyone is ready for podcasting, but most people understand email. It has attracted only a small following. For my anniversary I have set up a listener drive contest with an ipod nano as a prize and have been fairly surprised at the small number of entries. It’s not over yet, but so far seems like an experiment not worth repeating.

The podcast is a project all on its own, but it dovetails well with a book I have coming out and I have linked the two in my promotion efforts including mentioning the podcast in the Amazon page for my book.

I hope this little story will help others in planning their audience building. The biggest issue is just being there. Keep on pumping out your good quality stuff. Plus, if you have an idea that might work, try it. If it doesn’t work, then try the next one too. Eventually something will work!


  1. The runner-up would be Ask a Ninja. Go figure.