You know radio is doomed when…
3
…their latest excuse for lousy music is “It’s Elliott Spitzer’s fault.“
Yes, that’s right. They can’t play any good music because they’re not allowed to take bribes. They’re saying that. In public. With straight faces.
Now, I’m not one of these “Podcasting will kill radio” zealots. I honestly don’t think it will.
But somebody should.
There is an interesting article on Podcasting News:
http://www.podcastingnews.com/archives/2006/04/podcasting_mp3.html
I believe radio is on a decline because they are out of touch with their customers. In fact, they refuse to acknowledge that listeners are their customers. They say that advertisers are the customers. So the listeners are just a byproduct of radio? Until they understand how to satisfy those who consume their product, they will continue to decline. Then the advertisers will be forced to go elsewhere. But you will see no tears from me:)
Comment by Paul Puri — April 12, 2006 @ 11:10 am
I don’t have a problem with that part, actually. Customers in any business are the people who give you money for a product or service. What you describe (listeners are the customers) is true for listener-supported radio, such as NPR. They have a direct incentive to give you what you want because they hope you’ll give them money for it.
For commercial radio, advertisers are indeed the customers, and listeners to hear the ads are the delivered product. And under payola, the record labels are also customers (and listeners are still the product). So the incentive to give listeners what they want is indirect at best.
That doesn’t mean they have to do such a lousy job of it, though. Giving listeners what they want still ought to be good for business. What they’re missing is that their power to tell listeners what they want is steadily diminishing as listener options increase.
Comment by SFEley — April 12, 2006 @ 1:46 pm
Now hold up your finger like a “smoking gun” and blow on it. Very well deserved salvo on an industry that’s been out of touch with listeners as much as the slimy creatures over at the music/motion picture companies that keep the merry-go-round turning.
Comment by Brooklyn Bluesman — April 12, 2006 @ 1:57 pm